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Daniela Zurita Riestra is an experienced professional in sales administration and demand planning, currently serving as Jefe de Administración de Ventas at LAMBI since April 2018. Previously, Daniela held positions as Demand Planner at Marindustrias Sa de Cv and Spectrum Brands, Inc., as well as Coordinador de Vtas Regional Jr. at Grupo Bafar, where responsibilities included sales analysis and support to regional management. Daniela's career began at Sigma Alimentos as an Analyst in Sales. In terms of education, Daniela is pursuing a Master's degree in Human Factor Management at ICAMI and holds a Bachelor's degree in Business Administration from Universidad del Valle de México, alongside a Master's degree in Human Factor Management obtained from the same institution.