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Margot Schuil is a seasoned professional in consumer insights and brand development, currently serving as Customer & Consumer Insights Manager EMEA at Lamb Weston EMEA since October 2023. Previously, Margot held several leadership roles at InSites Consulting from September 2014 to May 2023, including Global Client Partner, where responsibilities included the development of a global key client portfolio within the beauty, food, and beverage sectors, and Managing Director Nederland, overseeing a team of 20 research consultants. Earlier experience at Mars, from December 2006 to August 2014, involved positions such as Brand Development Manager Europe, where Margot was instrumental in developing brand activation strategies, and Consumer Insights Manager - Communication, focusing on consumer research to enhance advertising and packaging design. Educational qualifications include a Master of Science in Marketing & Marketing Research and a Bachelor of Science in International Business from Tilburg University, complemented by an Erasmus Exchange Program at Universitat Pompeu Fabra.