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Winnie Liu has a strong background in marketing, with experience spanning over two decades. Winnie started their career in 1999 as a Marketing Executive at The Coca-Cola Company. After that, they worked as a Product Manager at Kimberly-Clark from 2004 to 2007. Following that, they joined PEPSI COLA as a Brand Manager, where they stayed until 2014. From 2014 to 2017, they held the role of Head of Marketing Department at Swire Coca-Cola China. Currently, they are the Head of Marketing Department at Lam Soon (Hong Kong) Limited since 2018.

Winnie Liu's education history includes studying at Sun Yat-sen University, where they pursued a degree in Administration and Management as well as Food Science. Additionally, they attended Guangdong University of Foreign Studies, where they earned a Bachelor's degree in English.