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Michel Vericat is currently serving as the Business Unit Marketing Director at Lallemand Animal Nutrition since January 2022. With a background in Marketing and a strong history at Lallemand, Michel has held various roles such as Global Marketing Communications Manager. Their responsibilities include leading corporate communication, organizing operational marketing, and collaborating with product managers to enhance customer loyalty and brand awareness. Michel has also managed marketing projects, created marketing databases, and coordinated international exhibitions and events throughout their career. With a Master's degree in Marketing and other relevant certifications, Michel brings a wealth of knowledge and experience to their current role.