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Laurence Berger is a seasoned professional in visual merchandising with experience in various prestigious companies. Currently serving as Cheffe de Projet Visual Merchandising at Lalique since November 2022, responsibilities include implementing visual merchandising strategies across Europe, Asia, and America. Previous roles include Visual Merchandising Coordinator at The Kooples, Visual Merchandiser at CHANEL, and Visual Merchandise Manager at H&M. Laurence has a strong educational background with a Master 1 in Textiles, Art, and Design from Ecole Nationale Supérieure des Arts Décoratif, a Bachelor of Fine Arts from the School of the Art Institute of Chicago, and a Master Class in Visual Merchandising from MJM Graphic Design. Additional experience includes freelance work in costume conceptualization and marketing, underscoring a diverse skill set in fashion and design.