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Roberto Benito has extensive experience in the sports media industry, currently serving as the YouTube Content Lead at LALIGA since February 2015, where responsibilities include defining strategy, directing content, and managing live presentations and VOD formats. Roberto has been involved in key digital projects, including the incorporation of VAR technology in Spain, and has directed various live sports events. Additionally, Roberto holds the position of Academic Coordinator for the Master's program in Digital Innovation and Transformation at LaLiga Business School. Previous roles include Football Scout at San Fernando Club Isleño and National Referee for the Real Federación de Fútbol de Madrid. Roberto's educational credentials encompass a Master in Football Management and an Expert in Big Data in Football, alongside a degree in Journalism and Audiovisual Communications.