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Lorenz F. has extensive experience in e-commerce and business development, currently serving as the E-Commerce Business Development Manager and previously as the E-Commerce Sales Manager (DACH) at LAKRIDS BY BÜLOW since February 2020. As a co-founder of VINAMY from April 2017 to December 2021, Lorenz also participated in the Stockholm School of Entrepreneurship Fellowship Program in late 2017, focusing on nurturing early-stage ideas and projects. Prior experiences include roles in innovation management at Continental and Lufthansa Technik AG. Lorenz holds a Master of Science in Industrial Engineering & IT-Entrepreneurship from Technische Universität Darmstadt and has engaged in further education at prominent institutions such as KTH Royal Institute of Technology and the University at Buffalo.