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Brent Jurceka has demonstrated expertise in sales and merchandising since joining Lakeshore Beverage in December 2016 as a Sales Representative and Merchandiser. Prior experience includes an academic tenure at the University of Evansville from August 2012 to May 2016, where Brent earned a Bachelor of Business Administration (B.B.A.) in Business Management. Additionally, an internship was completed with the University of Evansville Athletic Department between August 2015 and December 2015, further enriching Brent's practical knowledge in a collaborative environment.