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Bharath K Srinivasan (BKS) is an experienced technology leader with a robust background in managing IT functions and driving digital transformation initiatives. Currently serving as the Group Chief Information Officer and Head of Business Systems at Direct Wines since July 2011, BKS oversees global projects and business systems, established the Group PMO function, and has led numerous strategic projects including Cloud ERP migration and Adobe CRM implementation. As a co-founder and Director at Redgrape Business Services, BKS has played a key role in setting up the company and guiding IT delivery. Prior experience includes serving as Programme Manager at Infosys Limited, where successful ecommerce and ERP implementation projects significantly enhanced customer relationships and expanded digital sales. BKS began the career at Zensar Technologies and holds degrees in Electrical Engineering, Business Management, and Business Analytics from prestigious institutions.