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Katie Keefe is an experienced retail professional with a significant background in the jewellery industry. Since June 2017, Katie has served as the General Manager at Laings Jewellers, where responsibilities include overseeing operations and managing the team. Prior experience includes roles as Assistant Manager and Diamond Manager at PARKHOUSE the Jeweller Ltd from October 2010 to June 2017, where Katie focused on driving diamond performance, people development, and brand management. Previously, Katie held the position of Supervisor and Regional Diamond Ambassador at Aurum Holdings from November 2006 to October 2010, also emphasizing brand management and people development. Education was completed at Pencoed Comprehensive between 1994 and 2000.