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Ute Hofmann is an accomplished professional with extensive experience in leadership and management roles within the caravan and camping industry. Currently serving as Managing Director at LAIKA CARAVANS SPA since August 2019, Ute is responsible for strategy, business development, sales management, marketing, product management, and after-sales services. Prior roles include Executive Manager for Sales & Marketing at Erwin Hymer Group and Head of various departments including Project Management, Strategy, and Marketing Communication. Ute's career began with internships and working student positions in project management and corporate communication, and Ute holds an MBA from ThePower MBA along with multiple educational qualifications from prestigious institutions.