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Dr. Hilal Fatima is an experienced academic and professional, currently serving as an Assistant Professor at Lahore Leads University since January 2022. Prior to this role, Dr. Fatima has been self-employed as a Chairperson since August 2014 and held the position of In-charge of the Fabric Department at Kalamkaar- Furniture As Art from December 2014 to September 2015, overseeing various aspects of fabric management and customer service. Additional experience includes working as a Recruitment Officer at Urban Sourcing in 2014 and as a Record Manager for the Guinness World Records team in collaboration with the Punjab Sports Board. Dr. Fatima holds a Ph.D. in Mass Communication/Media Studies from Universiti Putra Malaysia and has a Master's degree in Public Relations and Advertising from the University of the Punjab, along with a Bachelor's degree in Economics, Sociology, and Urdu Literature from the University of Education.