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Alejandro Gutiérrez-Bolívar has over 25 years of experience in the marketing industry. Alejandro began their career in 1992 as Marketing Director for JTI (Japan Tobacco International). In 1997, they moved to PepsiCo to take on the same role. Alejandro then became CEO of Unique Publicidad y Marketing in 2002, and CEO of Ladorian in 2012.

Alejandro Gutiérrez- Bolívar attended the Universidad Autónoma de Madrid from 1986 to 1991, where they obtained a degree in Ciencias Económicas y Empresariales with a focus on Economía de la empresa. Alejandro also attended IESE Business School from 1998 to 1999, but did not receive a degree. Alejandro does not have any additional certifications.