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Ed Batchelor has a strong background in product design and 3D development, with experience in companies such as Lacoste, Pentland Brands, Mitre Sports International, Creative Service Industries Ltd, and Kesslers International. Currently serving as a Senior 3D Design and Tooling Developer at Lacoste, Ed manages 3D product designers, oversees virtualisation and animation for global launches, explores new technologies, and aligns brand strategy. With a degree in Product Design from The University of Huddersfield, Ed's expertise lies in conceptualization, prototyping, and technical development of new toolings. Ed is dedicated to driving sustainability agendas and digital strategies for brands.