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Astrid LUCAS is an experienced professional with a background in e-commerce strategy and management. Astrid has worked for companies like Lacoste, Tecnifibre, VFB LINGERIE SA, Hanesbrands Inc., and DBApparel in various e-commerce roles. Their expertise includes defining and deploying e-commerce strategies, managing budgets and P&L, launching websites, optimizing sales and customer service, and leading digital transformation initiatives. Astrid holds a Master of Science in Fashion and Textile Management and has a strong educational background in fashion and textiles.