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Bess Cincotta is an experienced marketing professional currently serving as the Director of Digital Engagement and Digital Product Manager at Geisinger since February 2019. Bess has also been an Adjunct Professor at Lackawanna College since November 2020, teaching Sales & Marketing concepts to business students. Previous roles include Account Executive and Creative Project Manager at Golden Proportions Marketing, Business Development & Community Outreach Manager at Marshall, Parker & Weber, and Interactive Project Manager at FKQ Advertising. Bess's extensive background features positions such as Strategic Marketing Manager and Marketing Specialist at JADAK LLC, Marketing Scientist at Digital Vertical Marketing, and Online Marketing Manager at MPW Marketing. Notably, Bess held the position of Interactive Marketing Director at Nationwide Beauty & Barber Supply, where key achievements included significantly increasing web sales and site traffic. Bess holds a Master's degree in Management from Keuka College and a B.S. in Business Administration, Marketing from the Rochester Institute of Technology.