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David James serves as the Chief Executive Officer and Managing Director (UK) of Labosport since December 2018 and is a Visiting Professor at Sheffield Hallam University, where David has held the position since the same date. Prior to these roles, David was the President of the International Sports Engineering Association from November 2018 to November 2020. David has extensive experience in sports engineering, having acted as Professor and Director of the Centre for Sports Engineering Research from June 2015 to November 2018, and as Principal Research Fellow and Senior Lecturer at Sheffield Hallam University from January 2006 to October 2016. David began a career in academia as a Post-doc Research Associate at The University of Sheffield from January 2004 to January 2006. David holds a Doctor of Philosophy (PhD) in Sports Engineering and a Master of Engineering (MEng) in Mechanical Engineering, both earned from The University of Sheffield.