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Karen Castillo has over two decades of experience in brand marketing within the pharmaceutical and consumer health sectors. Currently serving as a Senior Brand Marketing Manager at Laboratorios Sanfer since April 2015, Karen manages the Microdacyn portfolio, achieving significant sales growth from 6 million USD to 30 million USD. Previously, Karen held various roles in renowned companies including Reckitt Benckiser, Esteripharma, and Novartis México, focusing on product management and brand strategy. Early career experience includes positions at Hasbro, Leo Burnett, and L'Oréal, contributing to successful advertising campaigns and product launches. Karen holds a degree in Marketing from Tecnológico de Monterrey.