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Lars Wetemans is currently a Partner & CMO at Goalden, a next-gen sports marketing company, as well as a Co-Founder & Partner at Cowboys.nl and a Co-founder at Flik Flak. With a background in online marketing and recruitment, Lars has co-founded multiple successful ventures such as Labelnone and Rebelle Amsterdam. Prior to their current roles, Lars was the Founder & CEO of Wonderkind. Lars graduated from HAN University of Applied Sciences with a degree in Economics.