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Will Case is an accomplished creative leader with extensive experience in the fields of brand experience, digital engagement, and experiential marketing. Currently serving as Executive Creative Director, Director of Innovation, and Head of Creative Services at Creative Technology since July 2019, Will has also taken on the role of Labelmate at Label Sessions starting January 2024. Previous positions include Executive Creative Director/Producer for Experiential & Brand Experience on a contract basis from January 2018 to July 2019, and Brand Experience Director at Sarner International Ltd from May 2015 to December 2017. Will's earlier roles include Executive Creative Director at Hooper and Jack Morton Worldwide, as well as various creative leadership positions at Kin Design and Crystal CG International, where contributions included serving as the Official Digital Imaging Services Supplier for the London 2012 Olympic & Paralympic Games. Will's educational background includes a BA Hons in Design/Animation from Edinburgh College of Art and earlier studies at The Glasgow School of Art.