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Basile Serre is an experienced professional in retail management and business development, currently serving as Country Manager for La Ruche qui dit Oui ! in the Netherlands and Belgium since September 2022. Previous experience includes the role of Directeur de supermarché at Lidl France, where Basile managed a team of approximately 50 employees and a sales volume of €18 million. Additional roles include management positions at Biocoop, overseeing multiple stores with a strong focus on customer relations and strategic decision-making. Basile has also held trade marketing roles at major companies like Canal+ and Microsoft, emphasizing operational management and marketing coordination. Educational background includes a Master's degree in Entrepreneurship from NEOMA Business School and studies at the Norwegian School of Economics.