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Xavier Caminada has extensive experience in marketing communication, digital strategy, and international business development, particularly in the pet food sector. Currently serving as Directeur - Marketing Communication et Digital at NORMANDISE Pet Food since September 2015, Xavier focuses on adapting production and commercial offerings to meet consumer needs, enhance value propositions, and establish new distribution channels. With a background in commercial development and project management across various companies, including positions at GLG and eXtra, Xavier has demonstrated expertise in e-commerce, customer relationship management, and market research. An alumnus of the IÉSEG School of Management with a specialized executive master's degree, Xavier's educational credentials also include a Bachelor of Arts in International Business and Administration and a Certificate of Advanced Studies in Business Administration.