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Karen Zapata has extensive experience in account management and advertising, currently serving as Ejecutiva de cuentas at La Familia since April 2022. Prior roles include freelance work in advertising from January 2021 to August 2022 and Ejecutiva de Cuentas at Promored Chile from November 2014 to December 2020. Earlier professional experience includes a position in Cuentas at Grupo B&L from February 2012 to March 2014. Karen Zapata holds multiple degrees in Publicidad y Comunicación Integral from Universidad Autónoma de Chile, having studied from 2006 to 2012.