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Serena Lenarduzzi is a seasoned business professional with extensive experience in business development, marketing technology (martech), and corporate communication strategies. Currently serving as a Business Partner at La Fabbrica since 2022, Serena focuses on transforming company know-how and values into educational content and multi-target communication strategies aimed at sustainable development and social inclusion. Previous roles include Senior Business Advisor at Accenture Song, where strategic loyalty and customer engagement were emphasized, and Principal at JAKALA, handling complex projects for notable clients such as Vodafone and Eni. Serena's career also includes significant leadership experience as Sales Director at Seri Jakala and foundational roles at Promotions Italia and Gavino Sanna Associati. Academically, Serena holds an Executive Master from LIUC Business School and a Smart Learning Executive Program certification from MIP Politecnico di Milano, alongside a degree in languages from IULM University.