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Paula Piffer Basso is an experienced professional with a strong background in project coordination, retail management, and internal marketing. Currently serving as an Assistente de coordenação de projetos at La Fabbrica since June 2023, Paula previously held the position of Subgerente de Loja at Castelo das Festas, where responsibilities included managing human resources, sales, marketing, and strategic planning. Paula's career also encompasses roles at Alcoa, where skills in endomarketing, diversity and inclusion, and strategic communication were developed. With a foundation in product management from Lojas Marisa and communication from PlayKids, Paula holds an MBA in Digital Business from USP/Esalq and a degree in Advertising from PUC Minas.