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Alejandro Ortiz is a seasoned professional in retail and engineering, currently serving as Retail Director at EC Line pos since August 2023, specializing in Point of Sale solutions and Digital Signage. With a robust background in engineering and point of sale systems, Alejandro has held the position of Gerente de Ingeniería, POS y CAS at La Comer since January 2016, and previously worked as Gerente de Ingeniería y Punto de Venta at Comercial Mexicana. Alejandro holds a licenciatura in engineering from Universidad Nacional Autónoma de México, earned between 1985 and 1991.