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Abdelrahmman Aly is a skilled performance marketing professional with extensive experience in digital media. Currently serving as a Performance Marketing Manager at La Casa Egypt since October 2023, Abdelrahmman specializes in creating comprehensive performance marketing strategies across various digital channels, including media planning, ad strategy, and copywriting. Prior experience includes a significant tenure at ArabyAds from August 2016 to October 2023, where roles ranged from Senior Digital Performance Marketing Specialist to Digital Performance Marketing Specialist, focusing on content creation and campaign optimization for diverse industries with substantial budgets in the GCC and MENA regions. Earlier positions include Affiliate Account Manager and Digital Marketing Intern, alongside a role as Telesales Executive at Easy to Connect-TE Data. Abdelrahmman holds a Bachelor's degree in Business/Commerce from Cairo University, completed in 2017.