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Yige Ma is an accomplished professional with extensive experience in sales, consulting, and digital transformation across various sectors in the APAC region. As the Regional Sales Director for L - founders of loyalty since February 2024, Yige Ma leads short-term reward campaigns for grocery retailers. Since June 2017, Yige Ma has operated as Principal Consultant at Yige Ma Consulting, partnering with multinational corporations and public sector entities to drive business growth initiatives. Previous roles include Managing Director for Glow, Vice President at GLG, Global Group Director at Critical Mass, Senior Manager at Prophet and icare NSW, Brand Strategy Lead at Seven West Media, Co-Founder and CEO of BuzieBee, and Senior Consultant at EY. Yige Ma holds multiple degrees, including a Bachelor of Commerce (Honours) from Macquarie University and qualifications in Service Design, Experience Design, and Design Thinking from renowned educational institutions.