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Sam Shinner, a Managing Director and Partner in L.E.K. Consulting’s San Francisco office, is a member of the Technology practice with a focus on Martech, Fintech, Edtech and Pricing. He has been with the firm for over 10 years, advising clients on a range of key strategic decisions, including go-to-market model, pricing and packaging, new market entry, M&A and corporate strategy development. Sam was recognized by Consulting Magazine as a Rising Star of the Profession in 2022.

Outside of L.E.K., Sam has spent time leading public sector digital transformation projects and coaching technology startups. He has an MBA from UC Berkeley and a bachelor’s degree from the University of Oxford.