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Rebecca Giarratana has extensive experience in market research, particularly in the animal health and agricultural sectors. Currently serving as Vice President at Kynetec since May 2016, Rebecca has held various roles including Associate Vice President, Senior Research Manager, and Research Manager. Prior to this, Rebecca worked at GfK for five years, where responsibilities included data analysis for quantitative and qualitative studies and report creation for clients. Rebecca's early career included a marketing and PR internship at the Discovery Center of Springfield, where event planning and public relations tasks were key contributions. Educational qualifications include a Master's degree in Marketing Research from Southern Illinois University Edwardsville and a Bachelor's degree in Marketing/Marketing Research from Missouri State University.