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Anita Matthews is an accomplished marketing professional with extensive experience in campaign management, event planning, and strategic marketing across various industries including B2B Fintech and SaaS. Currently serving as a Campaign Manager at RiskScreen, Anita previously held roles such as Campaign Manager at Netcall, Marketing Manager at EDMI Europe Limited, and Senior Marketing Manager at FISCAL Technologies, where key responsibilities included optimizing campaigns, managing customer communications, and driving lead generation strategies. With a strong educational background that includes a Postgraduate Diploma in Marketing from CIM and various certifications in management and GDPR, Anita has demonstrated a consistent ability to enhance brand visibility and engagement through innovative marketing strategies. Key achievements include successful corporate rebranding initiatives and significant increases in web traffic.