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Jessica Spar is a seasoned professional in social media and influencer marketing, currently serving as Senior Vice President and Head of Social Media + Influencer Marketing at KWT Global since October 2020, after previously holding the Vice President position there. Prior experience includes roles as Vice President of Social at Jump 450 Media and Director of Paid Social at Deutsch, where significant achievements involved developing multi-platform advertising strategies and optimizing audience targeting. Jessica has also managed social media for various brands, including Soap & Glory at Boots Retail USA, Inc., and has a strong background in content creation, community management, and performance analytics from previous roles at DailyWorth, About.com, and Social2B. Jessica holds a BA in Theatre and English from Middlebury College.