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Alex Soriano has over 25 years of professional experience. Alex began their career in 1993 as a Senior Consultant in the Business Advisory Services division at Accenture. In 1995, they joined Booz Allen Hamilton as the Operations and Strategy Practice Lead. In 1998, they co-founded EquityPlaza, a financial services firm offering SME receivables factoring via an internet-based, direct marketing platform. Alex also trained as a Corporate Spokesperson with PR firm Burson & Marsteller and was featured on syndicated TV and radio shows, as well as quoted by international wire services. In 2016, they co-founded KwikVet, an on-demand app designed to help busy professionals diagnose their pets.

Alex Soriano has a diverse educational background. Alex holds a MSEE in Information Technology from Stanford University, a Master of Business Administration - MBA in Marketing and Finance from Santa Clara University Leavey School of Business, and a Doctor of Law - JD in Intellectual Property Law from Purdue University Global.