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Peter Verplancke is currently the Senior Vice President Sales South Kvik at Kvik A/S, overseeing sales in the Netherlands, Belgium, France, and Spain. Peter is also the owner of Kvik Schelle, the first Belgian franchise subsidiary, and Kvik Merksem. Additionally, Peter is the Director of V/mc bvba, focusing on consulting activities in Retail, marketing, and product development in Europe. With a background in various leadership roles at companies like Habitat, FHP Vileda, Curver/Rubbermaid, and Unilever, Peter has a MBA from Vlerick Business School and completed the High Performance Leadership programme at IMD.