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Lena Andican is an accomplished professional with extensive experience in marketing and business development, currently serving as a Partner in Story-Led Positioning & Messaging for B2B SaaS at Kurve since August 2021. Lena's expertise includes rebuilding strategic marketing foundations through research and storytelling. As an Advocate for Tech London Advocates & Global Tech Advocates since January 2018, Lena champions London's tech ecosystem. Previous roles include Marketing Strategist at Dealroom.co, where Lena contributed to brand awareness and European expansion, and Marketing Manager for EMEA at PitchBook Data, where Lena established the marketing team and launched regional campaigns. Earlier career experiences include founding The Bridge Careers in Finance and working in recruitment at Global Sage. Educational qualifications include a Master’s in Organizational Analysis from King’s College London, and two Mini MBAs in Marketing and Brand Management.