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Wilson Cheong is a seasoned professional with extensive experience in the insurance industry, currently serving as a Senior Manager at AmGeneral Insurance Berhad since April 2014. In this role, Wilson has successfully coordinated the development of the Motor Insurance Kiosk, leading initiatives to enhance digital adoption among consumers and intermediaries while managing branch counter performance metrics. Prior to this, Wilson held the position of Manager for Non Motor Banca Operations, focusing on the management of daily operations to ensure compliance with regulatory standards. Additionally, Wilson's career includes a role as Agency Development Manager at Affin Hwang Capital, where marketing and training strategies were implemented to strengthen agent relationships, and as a Senior Executive at ING Insurance Bhd, responsible for customer retention initiatives aimed at increasing policy persistency.