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Justin Choi has had a diverse and extensive work experience. Justin currently holds the position of Chief Commerce Officer at Market Kurly since January 2021. Before that, they served as the CEO of W\uc1fc\ud551 from May 2018 to December 2020. Prior to that, they were the \ubaa8\ubc14\uc77c\ubcf8\ubd80\uc7a5 at (\uc8fc)\ud648\uc564\uc1fc\ud551 from February 2016 to May 2018. Justin also has experience in Coupang, where they worked as a \ubcf8\ubd80\uc7a5, \uc2e4\uc7a5 from December 2011 to January 2016. Justin worked as a \ud300\uc7a5 at 11street from August 2009 to November 2011. When they started their career, Justin served as a \ud300\uc7a5 in multiple companies such as (\uc8fc)\ub2e4\uc74c\ucee4\ubba4\ub2c8\ucf00\uc774\uc158, (\uc8fc)\ub2e4\uc74c\uc628\ucf13, (\uc8fc)\ub514\uc564\uc0f5 from August 2004 to August 2009. Their first role as a Supervisor was at (\uc8fc)\ub370\uc774\ucf64, (\uc8fc)\uc528\uc544\uc774\uc528\ucf54\ub9ac\uc544 from February 1998 to August 2004.

Justin Choi attended Sungkyunkwan University, where they pursued a Bachelor's degree in Information and Communication Engineering.