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Maria Jokelainen is the Chief Executive Officer at YetiCare and the CEO at Kuori. Maria is also a Marketing Director and Co-founder at Kuori. Maria has a background in ICT consulting, project management, concept design, and e-commerce management with companies like Microsoft, Neonella Oy, and TeliaSonera. Maria holds a European Master in Interactive Media, an MBA from Helia, and a Bachelor's degree in Marketing from Oulu University of Applied Sciences.