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Marie Lagisquet is an accomplished marketing executive with extensive experience in leading marketing strategies for various prominent companies. Currently serving as Chief Marketing Officer & Direct Sales at Groupe Kuoni France, Marie Lagisquet has successfully defined both online and offline marketing strategies to boost direct sales. Prior experience includes roles as Chief Marketing Officer at Opel France, where a comprehensive annual marketing plan for B2B and B2C segments was implemented, and International Head of Aftersales Commercial Marketing at Groupe PSA, overseeing marketing efforts across multiple national sales companies. Additionally, Marie Lagisquet held significant positions at Citroën, Avis Budget Group International, and other organizations, focusing on brand communication, innovative digital strategies, and channel optimization. Educational background includes studies at the University of Paris I: Panthéon-Sorbonne and Maison de la Légion d'Honneur.