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Mathieu Escoffier has extensive experience in digital project management and acquisition, currently serving as the Director of Digital Projects at KumulusVape.fr since September 2013. Responsibilities include ensuring optimal online visibility and maximizing commercial performance through strategic digital oversight and comprehensive project management. Prior to this, Mathieu held the position of Director of SEM at Jh Conseil/W Garden, focusing on client portfolio management and pre-sales support. Additional experience includes roles as a Digital Data Analyst and Director of a Business Unit at ISOBAR, where Mathieu established a unit in Lille, managed large SEA campaigns, and led a team towards successful project execution. Mathieu's academic background includes a degree from Burgundy School of Business and a DUT in international commerce from IUT de Sceaux.