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Emma Hou is an experienced professional in branding and public relations, currently serving as the Head of Branding and PR at KuCoin Exchange since January 2022. In this role, Emma is responsible for overseeing the company's communication strategy, planning and execution of PR initiatives, managing offline events, and handling crisis communication. Prior to joining KuCoin, Emma held the position of Global PR Head at WXY Consulting from February 2018 to November 2021. Emma holds a bachelor's degree in International Finance from Beijing International Studies University, completed between 2000 and 2004.