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José López Cruz has extensive experience in sales and management within the agricultural machinery sector. Currently serving as Territory Sales Manager for Latin America at both Kubota Tractor Corporation and Kubota Corporation since January 2020, José previously held roles at CNH Industrial Capital, where responsibilities included managing retail portfolios and regional collections from March 2005 to October 2019. Earlier experience includes a position in specialized agricultural machinery sales at Implementos Agrícolas Especializados Ceseña SA de CV, focusing on developing a national distributor network and coordinating demonstration events in Mexico. José holds a Master's degree in Agribusiness from Colegio de Postgraduados and a degree in Agricultural Mechanical Engineering from Universidad Autónoma Agraria Antonio Narro.