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Jota Aronak has extensive work experience in various roles and industries. In 2004, they started working as a Director of Advertising Campaigns for multiple companies such as Nike, Amnistia Internacional, Toyota, and McDonalds. From 2010 to 2014, they worked as a Realizer for Warner Music Spain, creating music videos for various artists. Jota then moved on to Sony/ATV Music Publishing Spain & Portugal, where they continued to create music videos for artists such as Abraham Mateo and Don Omar until 2014. From 2013 to 2019, they worked as a Director for Nadie Es Perfecto PC, where they edited the feature film "Dioses y Perros."

In 2014, they joined RCR Films as a Director of Advertising Campaigns until 2016. Jota then worked for Harold Entertainment as a Director of Advertising Campaigns from 2015 to 2019, creating campaigns for companies such as Nike and AXA Seguros. From 2016 to 2019, they directed projects for SAL GORDA Producciones.

In 2011, they became the Director and Screenwriter of the film "IRA" at Random Films, a role they held until 2021. In 2019, they co-founded and became the CEO of KUBIK.app, where they focused on securing initial investment, assembling an entrepreneurial team, and overseeing product design and marketing campaigns. Lastly, from 2019 to 2021, they worked as the Executive Creative Director at Celsyum, where they led the creative direction, marketing team creation, and designed campaigns for the launch of stellars, NFT and alternate digital market, e-commerce, and videos.

Jota Aronak attended ThePower Business School from 2020 to 2021, where they studied Marketing. Prior to that, from 2005 to 2008, Jota Aronak pursued an Especialidad degree in Dirección cinematográfica at TAI, Madrid.