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Elsie Lee is an experienced marketing professional with a strong background in demand generation and digital marketing strategies. Currently serving as Demand Generation Manager at Kryton International Inc. since February 2019, Elsie develops multi-channel campaigns, customer personas, and A/B testing strategies while delivering performance reports. Previously, as Marketing Manager, well-versed in managing paid digital marketing campaigns, budget planning, and performance assessment. Early career roles include Marketing Specialist at Houle and Marketing Communications Specialist at Schneider Electric, focusing on campaign management and innovative digital marketing approaches. Elsie has also contributed as a Marketing Coordinator at Executive Hotels & Resorts and as a freelance Graphic Designer, showcasing expertise in visual design and client collaboration. Educational qualifications include a Bachelor of Business Administration in Marketing from Langara College and a Digital Design degree from Vancouver Film School.