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After 30+ years of marketing, managerial and executive experience in software, internet and SaaS industries, Rob Armstrong is currently serving as COO for Kryterion. Previously he served as the CEO and President of Apex EDI, a leading medical and dental claims clearinghouse that helps doctors get reimbursed by insurance companies.

Prior to Apex, Armstrong spent 15 years in the genealogy software, data and subscription business working for several companies, including The Learning Company, OneGreatFamily and Broderbund. He was Founder and CEO of Genealogy.com, which was sold to A&E Television Networks.

He started his career with a Bachelor of Science in Computer Science from Brigham Young University in Provo, Utah and a dual major MBA in Marketing and Finance from Columbia University in the City of New York. Rob is married, has two children and loves to play golf, ride his bicycle and play computer games.