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Jack Burton is an experienced Senior Copywriter at krow group, specializing in conceptual copy, creative thinking, brand tone of voice, and financial services copywriting for diverse audiences. Previously, Jack held copywriting positions at bigdog Agency and as a freelance copywriter, where responsibilities included crafting web and print content, blogs, and social media posts. Prior to that, Jack served as an Instructional Designer and Scriptwriter at Oilennium Ltd, creating E-learning content for the oil and gas sector. Academic credentials include a PhD and MSc in Cultural Studies from The University of Edinburgh and a BA (Hons) in Film and English Studies from the University of East Anglia.