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Armin Baig has a diverse work experience in the field of digital marketing and communications. Armin started their career as a Digital Marketing Specialist at iGenero Web Solutions Private Limited in 2009 and later became the Digital Marketing Director. In 2014, they co-founded Roots Consulting, a full-stack digital agency specializing in building custom-tailored digital products and providing digital marketing services. At Roots Consulting, Armin worked as the Head of Digital and successfully delivered projects for 37 clients with high business portfolios. Armin also managed a team of 30+ specialists and oversaw 10+ parallel projects. In 2018, Armin briefly worked as a Technical Support Specialist at Best Buy Canada before joining St. James Town Community Corner as a Digital Specialist. At St. James Town, they played a crucial role in overhauling the center's website and improving stakeholder engagement through the use of digital tools. In 2020, Armin joined 101 Medical Centre as the Digital Marketing and Communications Specialist. In this role, they managed the clinic's overall digital presence and implemented strategies to maximize ROI using various digital marketing techniques. Finally, in 2022, Armin was promoted to Director of Marketing at Kritik. Overall, Armin Baig has a strong track record of utilizing their digital marketing skills to drive business growth and improve online presence for various organizations.

Armin Baig completed a Bachelor of Technology degree in Electronics and Communications Engineering from Jawaharlal Nehru Technological University, which they attended from 2004 to 2008. Following that, they pursued further education at Ryerson University, where they obtained a Master of Engineering Innovation and Entrepreneurship degree between 2018 and 2020. In addition to their formal education, Armin Baig also earned a Certified ScrumMaster (CSM) certification from the Scrum Alliance in August 2020.