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Daniel Armstrong has a diverse work experience spanning different industries. Daniel has worked at Krispy Kreme UK and IRE, where they held positions such as Head of Sales UK & Ire and Grocery Channel Controller. Prior to that, they worked as a Senior Business Manager at JUUL Labs. Daniel also has experience at Coca-Cola Enterprises as an Account Executive in the grocery sector, and at Westcon-Comstor Sub-Saharan Africa as a Linksys IT Sales Account Manager/Product Manager. Daniel started their career as a Recruitment Consultant at Michael Page. Throughout their roles, Daniel has demonstrated skills in sales, account management, relationship building, and promoting brands.

Daniel Armstrong received a BSc (Hons) degree in Marketing and Business Studies from Canterbury Christ Church University in the years 2001 to 2005. Prior to that, they attended The St Christophers School in Letchworth Herts from 1996 to 2001, where they pursued a BSc (Hons) degree in Marketing & Business Studies.