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Madhu (Madhusudan Ekambaram) is the CEO and Co-Founder of KreditBee and a member of the company’s board of directors. Madhu leads the company's vision of creating unprecedented value to borrowers through KreditBee’s online credit marketplace and constant innovation. Madhu has co-founded FACE (Fin-Tech Association for Consumer Empowerment) a not for profit organization. He also serves as Director at KrazyBee Services Private Limited, which is a systemically important NBFC (Non Banking Financial Company) registered with RBI (Reserve Bank of India).

Before starting up KreditBee, Madhu was Business head, leading Ecommerce practice across geographies including MY, SG, ID, RU, MX countries. Initial part of his career was focused towards product portfolio management in Telecom sector.