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Paula López has worked in a variety of roles since 2012. Paula started as a Retail Sales Executive at Apple in 2012 and then moved on to MERCADOTECNIA at Krimxa in 2014. In 2018, they became a Business Development - KAM at E-Drive. In 2022, they took on two roles, becoming a New Business Development Manager at ION and a Partnerships Manager at Kredi.

Paula López completed a Licenciatura in Ciencias de la Comunicación from Universidad del Valle de México between 2010 and 2015. Paula also earned a Diplomado en Diseño Gráfico from eduMac Centro de Artes Digitales in 2018. Additionally, they have obtained certifications in Business Model ION from ION and a Diplomado Diseño Gráfico from eduMac Centro de Artes Digitales.